The inspiration to found a sportswear label and to name it Maloja came about on our founders travels to the Upper Engadine mountains in Switzerland. The unforgettable memories shared with friends on that deep powder day in the Engadine valley continue to inspire Maloja today and are reflected in the companies philosophy:
- Going our own way
- Respect for nature and humanity
- Focus on the simple and important things in life
- Enjoying the moment
With heart and soul the Maloja team designs functional apparel for mountain biking, road cycling, cross-country skiing, climbing, ski-touring and running. Great emphasis is placed on incorporating fashion and lifestyle aesthetic into each design.
Today Maloja’s home is located in Rimsting on Lake Chiemsee, Bavaria.
helmets and security
Established in 1924, Abus (standing for August Bremicker & Söhne KG) provides the good feeling of security – worldwide. As a German quality manufacturer, they ensure that their products are highly reliable, and offer a long service life while being easy to operate. In order to meet the growing requirements of private and commercial users, Abus provides a large product range of innovative security solutions in the areas of security at home, commercial security and mobile security.
The mobile security division offers products and services for protecting mobile properties and valuables. Whether one wants to secure his bike against theft, or protect her head in case of a fall with a bike helmet, Abus provides the right solution for everyone: from basic protection to high-tech locks to protect you against theft, or from the first bike helmet for your child to helmets for professional cyclists approved at the most important races of the international pro calendar. Abus Aventor is the official team helmet since 2017.
Founded in 1996, fizik’s mission is to make the most sophisticated, inspiring and beautiful gear for the world’s most discerning cyclists.
fi’zi:k is the phonetic spelling of the word physique, referring to the form or state of the human body.
fi’zi:k is committed to providing the ultimate in saddle, shoe, bar-tape and component design – combining comfort and light weight with technology and innovation. Through physiological research, anatomic studies and advanced technological development, fi’zi:k has succeeded in creating that perfect combination. No matter whether you challenge yourself or other riders, or whether you’re a pro-rider or an amateur, if you’re searching for the most beautiful and best performing cycling gear, fi’zi:k is the answer.
made in Germany
Continental, the only German manufacturer of tyres in Germany. “handmade in Germany” denotes that the tyres are produced in our Korbach plant, mostly by hand and with a high proportion of manual labour from tyre design to the final quality control. For you this means offering your customers tyres with German technology – a tradition since 1871. Whether it is cross-country or enduro, success on a mtb is always such a personal achievement through dedication and hard work.
With our “handmade in Germany” products the Superior XC team is supported by Continental to help them reach their set targets in the season.
FSA – Full Speed Ahead
We don’t simply sponsor world-class teams and athletes, we work extremely closely with them and use their expertise and feedback to help us develop the next range of products. This, combined with our passionate commitment to innovative design, research and development, materials and manufacturing processes, ensures we deliver technically superior components that deliver the ultimate performance that riders demand, and all at competitive prices.
Everything, but ordinary.
Northwave’s history starts in the 1980s, in the very heart of the ‘shoe district’ of Montebelluna, Veneto. Today, the company has its main site in Onigo di Pederobba (Treviso). Since 1993, the year of Northwave’s landing in the cycling shoe market, the brand has gained positions steadily, and has now successfully established itself in cycling as a ‘head-to-toe’ brand with a unique, truly unmistakable style.
The path of Northwave has been marked by innovations
and successes at any level. From the breaking of the ‘black kingdom’ in cycling shoes, being the first brand to introduce colored shoes (and even different colors on the two shoes!), to the spectacular wins by some of the greatest and more unconventional personalities in cycling – Mario Cipollini, Paola Pezzo, Gunn-Rita Dahle…
Northwave has represented, has been all of this.
The SUPERIOR brand was born in 1993, as a response to a need of a decent, light and modern mountain bike. Giving a name “SUPERIOR” to your brand – something better than others, ahead of the competition and designed to win – you must have strong arguments behind. We never thought we could make a mountain bike we would not be proud of, each of them was meant to be ridden by one of us, or our friends. You definitely don’t want to disappoint yourself, you want to be better, be faster and stay stronger. You need to think ahead and stay aware. With a clear vision in our minds, we always knew, what SUPERIOR bicycles should look like. As one of the first brands in Europe, in 2003, we adopted 29-inch wheels as a standard for XC bikes. This means you have to redesign not only your entire collection but also the way you think of riding a mountain bike and riding it fast. Superior was always prepared for such rapid changes in direction, and so were its bicycles.
Our team of professionals work in an industrial Areal Tatry near Ostrava, where SUPERIOR’s factory and offices are located. Investing huge resources into our own factory gave us unique opportunity to control all the aspects of producing and developing our own solutions. The factory is just a few steps away from Beskydy Mountains, our playground and proving ground for every design, idea and goal to achieve, where you can literally look at the hill you want to challenge and think of the best possible solution. But it’s not just there. SUPERIOR XC Team races all over the world, putting a lot of effort to make SUPERIOR name written with bold letters, providing us with invaluable feedback and expertise.
Looking at the past and into the future, SUPERIOR shows no signs of slowing down. It’s only getting faster.
The History of DT Swiss started already 1634 when the United Wireworks was founded in Biel, Switzerland. After a management Buyout in 1994, DT Swiss started as a small spoke manufacturer. Today we’re known as one of the world’s leading bicycle Wheel manufactures. If it comes to precision and reliability, Products like the famous 240s hub and the Competition spoke are in every cyclists mind.
In our wide wheel range, most riders can find the suitable product to their specific needs or they build their personal wheel by choosing the right combination, out of our wheel parts catalogue. Since many Years we’re a proud partner of the Superior XC Team. We’re supporting them with the best Material to reach their personal goals and try to use the input from their experience to improve our Products.
ESI Grips are the original and ultimate 100% Silicone Grips. Since 1999 ESI has been offering comfort, control and style to riders all over the world. All of their products are made in the USA and yield superior quality due to the dedication of the family that created the company and still operates it today. With a wide range of products, ESI Grips can offer comfort to any type of cyclist no matter their grip or tape preference. For 20 years ESI has been the choice of champions!
Taiwan is the soul of the world’s bicycle manufacturers, Hsing Ta Industrial is one of Taiwan’s bicycle industry grassroots pioneer, founded in 1954, is rooted in providing consumers with the best riding experience in order to develop the highest quality products manufacturing enterprises mission!
Hsing Ta industrial headquartered in New Taipei City, Taiwan. The development team in Taiwan works closely with factory in Shenzhen, determines to provide the most innovative and quality products with most competitive market price. Our products are bicycles pedals and spokes.
Rapunzel Naturkost is one of Europe‘s leading organic manufacturers. The basic idea has been the same for more than 40 years:
- to produce organic, natural and vegetarian foods.
- Rapunzel’s product range includes about 550 products.
- The company that is located in Legau in the Allgäu region in Southern Germany employs roughly 350 people.
- Rapunzel stands not only for organic food products but also for social justice and fair trade.
- Rapunzel summarizes its corporate philosophy under the slogan: „Organics with love“.
MAGURA is a leading specialist in hydraulics, mechanics and plastics technology, providing innovations for all kinds of two-wheelers, such as bicycles, e-bikes and motorcycles. With the MT disc brakes, MAGURA is offering high-end braking performance for mountainbikes, proven by numerous awards and world cup wins. MAGURA believes that individualization distinguishes an outstanding brake. Riders are offered a wide range of options for adapting each MT brake to individual requirements, in terms of performance, ergonomics and design.
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Over twenty years ago, the Jagwire brand was born out of the simple goal of providing the best shifting and braking systems for bicycle riders, dealers and manufacturers.
Thanks to the help of the partners around the globe, Jagwire has since grown into the premier bike control systems brand in the world. For Jagwire it is an honor to see that the products have been so widely accepted in the industry for so many years and that the business continues to grow. Jagwire never stops to innovate and create exciting components and tools. With products from Jagwire your bike looks, feels and performs noticeable better.
Innovative, collaborative, passionate
evil eye is brand of Silhouette International. The family-run company headquartered in Linz (Austria) has been developing and producing high end performance sport eyewear for more than 25 years. All evil eye sport eyewear models are produced in Austria and can be fitted with prescription lenses, also produced on site, and adjusted to individual visual acuity. Silhouette International employees 1600 people around the world. The company operates two production plants (in Austria and Czechia) and has sales branches in 13 countries.
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For two decades, KS USA has pioneered, developed and evolved dropper posts and has virtually defined the category. Models ranging from the lightest and most exotic all the way to some of the most affordable can be found within the broad product offering. In 2020 we are proud to further our exploration of dropper posts as a necessary tool for XC and XCO competition at the highest level. Our athletes have confirmed that with the ever-increasing technical challenges, speed and capabilities requires in cross country racing, a KS dropper seatpost offers the most significant improvement in bike handling with minimal weight penalty.
Tubolight, located in Padua, Veneto, may be youngest and smallest brand in cycling industry. It’s the first result of a project focused on innovative solutions for racing and commuting bicycle tires, involving r&d laboratories, Universities, and athletes. Tubolight is already the first choice of many professional athletes, and is now ready to hit the market with the goal of worldwide availability.
When travelling, B&W bike.cases & bags guarantee the safe and convenient transport of bicycles.
B&W bike.cases & bags offer plenty of room for racing bikes, triathlon bikes and even large-framed mountain bikes and their accessories.